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House Favourites is a campaign I conceived and developed in 2019. It comprised of a curated suite of Soho House product which was then articulated through photography and a series of ‘how to’ films.
We focused on the real heroes that make Soho House what it is: the experts behind the scene across interiors, bedroom design and food and drink.
Video engagement was the highest ever for the brand, and the complementary social photography doubled this engagement. Following the release of the bedroom design film, YOY bed linen sales rose by 500%.